Anshuman Baruah

Anshuman Baruah is a customer-centric sales strategist with over a decade of experience spanning enterprise technology, AI, and global e-commerce. At Codincity, he leads customer engagement and solution positioning across the company’s AI, data, cloud, and observability platforms, tailoring value propositions to evolving enterprise needs.

Before Codincity, Anshuman co-founded Coteal Retail, where he built and scaled a cross-border e-commerce business serving North America, Europe, and Australia. He led sales, marketing, and operations across geographies, overseeing sourcing, digital campaigns, and customer experience.

Earlier, as Director of Business Development at Frrole Inc., he launched the DeepSense product globally, secured early enterprise clients, built outbound sales teams, and drove strategic partnerships with companies like Freshworks. He also held roles at Nucleus Software and The Smart Cube, where he worked on market strategy, sales operations, and business intelligence.

Anshuman holds a Bachelor’s in Engineering from Dayananda Sagar Institutions and an MBA from the ICFAI Business School (IBS). A result-oriented professional, Anshuman combines startup agility with structured execution to accelerate Codincity’s enterprise outreach.